The Trademark Claims service follows the Sunrise period. It is a notification service –mandated by ICANN for all new gTLDs - to warn both domain name registrants as well as Trademark Holders of possible infringements.
The service works as follows:
- A potential domain name registrant gets a warning notice when attempting to register a domain name that matches a trademark term in the TMCH.
- If, after receiving and accepting the notice, the domain name registrant does continue to register the domain name, the Trademark Holder with a corresponding mark in the Trademark Clearinghouse receives a notification of the domain name registration, so they can take any appropriate action if they would like to.
This notification service is mandated by ICANN for all new gTLDs for their first 90 days of general availability. After the 90-day period, TMCH-clients benefit from the Ongoing Notifications at no extra cost.New Balance