.ART is a ‘top level’ domain, otherwise known as a domain extension or domain ending. First and foremost though, .ART is an identity. A .ART address says ‘I firmly belong in the art world’. It gives you a digital identity like no other. It’s part of a new internet phenomenon, affording a unique identity to all those seeking an association with art and culture globally. This exciting new digital address will help you to promote yourself or your organisation as a global cultural player.