If a Registry Operator seeks ICANN’s approval of a registration program that is substantially similar to an Approved Launch Program previously approved by ICANN under similar circumstances for the new gTLD program, the requested registration program application will carry a presumption of being approved. A Registry Operator who seeks the benefit of this presumption must state with specificity why the Launch Application is similar to the allegedly similar Approved Launch Program and detail the facts and circumstances evidencing such similarity. ICANN will review the Approved Launch Program application and may reject the Approved Launch Program application if ICANN reasonably determines that the requested registration program could contribute to consumer confusion or the infringement of intellectual property rights.